Allayent:
Branding New York State’s first foray into medical marijuana

 

In 2015, New York State assigned licenses to five carefully-vetted independent entrepreneurs to create five different brands of, essentially, a generic substance: medical marijuana. New York’s law was the most restrictive of all: no loose-leaf product, a vertically integrated operation from growing to extracting to selling in dispensaries, and a limitation of eligible medical conditions which must be validated by certified physicians for their patients.  While the great majority of medical marijuana brands used the distinctive five-pointed leaf icon and the color green, T Branding broke through the clutter using the same disciplined branding processes for other regulated pharmaceuticals.  The result was the state’s only well-branded ethical entity, Allayent.

 

Materials included logo, brand architecture for the required fixed-ratio doses and forms of cannabinoids, packaging, web, print materials, internal and marketing templates and guidelines.

Allayent_Logo_WEB
ALLAYENT-CAPS_lineupWEB
ALLAYENT_BOTTTLES_1_20_mockup2WEB
ALLAYENT-patches_lineupWEB
ALLAYENT-vape_box_WEB
ALLAYENT-Indoor_Signage_WEB
MM_Brochure-Mockup1_TB_WEB

T Branding  - Copyrights 2017