Multimedia storytelling for a luxury icon
We helped tell the stories about how Asprey inspired a unique lifestyle—The Asprey World. The idea ignited an entirely new customer engagement campaign that would extend beyond a simple, seasonal push. The Asprey World is a place filled with people who know how to enrich their experiences socially, geographically and fundamentally. Asprey was positioned as the gracious host of this world, pulling the curtain back on it to reveal the small, charming details and love of life the brand help engender. Using a New Yorker cartoon style, combined with a London whimsy, the campaign created a look and feel for the brand that made it come alive for the first time ever as a fun, like-minded companion.
Big Idea campaign work is ongoing, and includes: Online digital campaign: both holiday microsite and email/newsletter, store window designs in New York and London, and catalogue design in conjunction with Asprey art department