COLLECTED NEW YORK:
Branding a unique concept in retail fashion
Collected New York is the antidote to the overwhelming, ever-changing fashion deluge that greets and confuses customers each season. Collected New York carefully selects trusted and talented stylists and presents their favorite finds of the season. Although each stylist may embrace a different aesthetic or style, they all excel at sifting through the vast quantities of merchandise available and identifying many of the best pieces and looks. The object is not accumulation, but rather clothing that we will enjoy and live in gradually over time—a comprehensive style that reflects who we are. Our branding and art direction strove for a look and feel that evoked the originality of the brand’s concept, while remaining true to the flexibility of the brand experience.