Leather goods in search of luxury branding
Eponymous was a new line of unique luxury handbags seeking an identity that would create differentiation and esteem in the crowded luxury category. Eponymous offers very high quality bags in leathers and skins with a twist: customers can purchase one type of bag, plus accessorize it with customizable exterior panels. A simple daytime handbag can convert to a dressier evening bag by mixing and matching the same bag with different accessories.
We helped create a successful launch brand and promotional campaign with print, e-marketing, e-commerce, stationery and lookbooks and collateral materials.