Rebranding a breakthrough antidepressant technology
NeuroStar is the leading brand of Transcranial Magnetic Stimulation (TMS) therapy for the treatment of Major Depressive Disorder. While the clinical evidence of breakthrough effectiveness with a benign safety profile is captivating, existing visuals of the machinery were off-putting and cold. T Branding rebranded the logo with a cheery color palette and a contemporary, engaging typography to position NeuroStar as the patient-friendly innovation that could transform lives.
Materials included logo, brand architecture, print, templates, signage, web and guidelines.