NEW YORK STATE OF OPPORTUNITY:
NY State’s first-ever brand and brand architecture
Up until December 2014, NY State had no logo, yet had over 100 divisions and agencies, half of which had logos without any consistency or architecture. Governor Cuomo commissioned a state branding and streamlined brand architecture to effectively bring harmony and unity for all constituencies, while accruing the equity of state programs to the state brand vs. the individual divisions.
T Branding produced the final state identity and design architecture along with a comprehensive guidelines that directed all aspects of promotion, including TV, Web, print, outdoor, signage, stationery and other collateral materials.