Up until December 2014, NY State had no logo, yet had over 100 divisions and agencies, half of which had logos without any consistency or architecture. Governor Cuomo commissioned a state branding and streamlined brand architecture to effectively bring harmony and unity for all constituencies, while accruing the equity of state programs to the state brand vs. the individual divisions.

 

T Branding produced the final state identity and design architecture along with a comprehensive guidelines that directed all aspects of promotion, including TV, Web, print, outdoor, signage, stationery and other collateral materials.