Branding an innovative e-communications platform
Vree Health, originated by pharmaceutical giant, Merck, was a revolutionary e-communications platform that allowed healthcare professionals and hospitals to educate and keep in contact with patients for better healthcare outcomes. The challenge was to illustrate the unprecedented level of connectivity between all parties made possible by IBM-designed software, a range of online and mobile applications, and monitoring hardware. The free-flowing logo inspired an animated neon swirling icon that told the story efficiently and elegantly, and in turn helped foster an overall look and feel of contemporary innovation that was turnkey.
Materials included logo, print, Web, mobile, interior space and guidelines.